To make a video for the song Gyptian – hold you ( shy fx ), I have decided to make sure that I make a video that is directly related and relevant to the song and genre. I have conducted primary research with the group that effected the video because they are almost my audience, so their ideas count, and secondary research, this is when I went online and looked at other videos from the same artists and from the same genre.
I conducted primary research, for this I did a got together with a group of people, I then presented my initial idea to the group and they told me their ideas of improvements and other ideas.
For my secondary research I looked at other videos for the same artist and other videos from the same type of genre, from this I found a lot of things, including the fact that this genre of music has no music solos, and therefore the videos have no instrumental solos of the screen, this effected my video idea. I also found that , with this genre of music there is a lot off either partying, clubbing or a lot of people having fun at a concert of the artist, I also found that most of these videos include the artist singing/raping whilst walking down the street, or running into a club, to do this the videos used a track shot or crane shot, I found that a lot of the songs from this genre also include a good looking woman, and a lot of them make this good looking woman appear quite a lot. One of the main artists that I did my research on was David Guetta, I researched him because this song is a very dancy tune and that is like the music that David Guetta makes, another factor is that most of these remixes of songs do not have any videos to them, so I had to research other artists that make similar music but that also have music videos to them.
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